Do you run a retail business?

Are you planning to start online shopping or expand your business locally and globally but are in dilemma whether it’s a wise step or not? If you feel like that then you are not alone. There are hundreds of startup who are very confused regarding ecommerce /online shopping.

First, let me share with you what an e-commerce is?

Simply put, ecommerce is a process of buying and selling goods online but if you take a closer look into the whole process, buying and selling is just a drop in an ocean. There are so many things going on inside the ecommerce business.

It may seen complicated at first but with time the business owner and the ecommerce team gets familiar with its aspects and carry out the process of making profit.

Following the COVID-19 pandemic more than half of the survey's respondents now shop online more frequently and rely on Internet . 

According to UNCTAD Secretary-General Mukhisa Kituyi “The COVID-19 pandemic has accelerated the shift towards a more digital world. The changes we make now will have lasting effects as the world economy begins to recover,”.

Now let's discuss basic points why is e-commerce so important for your business? 

No. 1: Run 24/7 hour

Have you ever heard of the statement “Make money while you sleep”? Ecommerce can creates money 24/7 hour, the business runs on an online website and there are no restrictions on when people can shop for or purchase your products. Either its day or night, visitors on the ecommerce platform can place orders at their convenience.

Now, just think about how nice would it be to wake up in the morning with an order notification in your ecommerce dashboard and payment money in your inbox. That is why an ecommerce has benefits running 24/7 hours.

No. 2 Ecommerce can empower you to make informed and right decisions.

Have you ever heard of the statement “Make money while you sleep”? Ecommerce can creates money 24/7 hour, the business runs on an online website and there are no restrictions on when people can shop for or purchase your products. Either its day or night, visitors on the ecommerce platform can place orders at their convenience.

Now, just think about how nice would it be to wake up in the morning with an order notification in your ecommerce dashboard and payment money in your inbox. That is why an ecommerce has benefits running 24/7 hours.

No. 2 Ecommerce can empower you to make informed and right decisions.

Ecommerce platform saves huge amount of time for consumers. IN today's busy world, everybody wants everything at once. With an ecommerce a buyer has power at their finger tips to order all their necessities and even willing to pay more for shipping or taxes instead of going to a physical store.

With all the details, price, size and description mentioned in the online store, you would spend less time explaining and negotiating the products to the customers. This saves product based business a lot of time and they can focus more on growth rather than taking care of a physical store and all the attachments that comes with it.

No.4 Transparency and competitive pricing

Happy customers are loyal customers. But the question is how do you make customers happy?

For this we need to focus on transparency on your ecommerce. Clear and Descriptive Product Information, Easy to understand payment policies, no hidden Charges, Pre-Mentioned Taxes and Shipping Charges or may other thigs that creates transparency.

A general timeline for deliveries and order tracking system in an ecommerce helps customer to know when to expect their order and it will also reduce the number of e-mails you receive from customer tracking their orders. These are a few      operating policies that needs to be maintained for a healthy, trustworthy and honest relationship with your customers.

 If a website viewer feels the information to be incomplete, they’ll simply leave their order and move on to another one or in your case, your competitor’s website. so e clear ad transparent

Mentioning Competitive prices in an ecommerce website or in any business organization plays a vital role in selling the products. When sellers set a price in a way that motivates buyers to purchase, they are able to win more sales than competitors.

There are numerous psychology pricing strategies like discounts, offers, two for one etc.  for ecommerce too. For more details on this do not forget to subscribe my channel and hit the ring button. I’ll come back on those topics later.

No. 5 Run your business from anywhere

If you have a physical store, you are limited by the geographical area of your business location. But With an e-commerce website, the whole world is your playground. Wherever you are, you can provide service to your customer and your customer can place order from anywhere in the world.

An online store gives you another unique advantage. As long as you have access to the internet, your email, or maybe phone service, you can administer your store from wherever you are:  be that in your office, at your home or even if you are on vacation -  a LAPTOP LIFESTYLE. For Drop Shippers, e-commerce is a boom of the modern world.

No6. Reach out to new customers.

Whenever we need new products, we google it and click the first link that comes on the search engine. This means that majority of your customers are on Goggle searching for your business and products you offer.

To make your presence easily available in their fingertips, ecommerce plays a vital role with all the SEO and Meta Data that goes on every products, images and data.

Ecommerce Website can also be made in such a way that it prompts user to accept cookies which will let you know guests’ preferences, product choices, unavailable but searched products etc. These analytics will help you improve and reach more audiences.

No.7 Insights on consumer data and strategy for marketing.

 Data is one of the most important tools nowadays. Companies with data about their audience can grow quickly and knows what works and what does not in business.

Ecommerce platform easily helps you to find out the powerful insights about individual customers or guest visitors. Just like I said earlier, with the help of cookies and powerful ecommerce system you will be able to know relevant and frequently searched products, customer preferences, best selling and worst selling products etc. With reviews and rating you will know what products customers like the most.

With selling patterns and customer behavior you will able to know the time when you make most sales in a day, week, month or year. These data will let you make better plans for marketing in social medias or Search Engines by targeting appropriate audiences in appropriate geographical regions with appropriate user preferred products and choices. With the buying pattern data, you will be able to strategically promote your business and products through discounts, offers and reward points.

NO.8 Easy payment gateway:

A payment gateway for ecommerce website is a tool that holds the success of your online store. If people like what you have to offer, they want to buy it. But without a sproper payment gateway it becomes frustrating unless you’re accepting cash on ddelivery which is hard to keep track when you are on drop shipping.
Powerful Ecommerce have easy to integrate payment platforms like Paypal, Visa, Mastercard etc. Nowadays powerful tools like Stripe even helps customer pay through hundreds of online gateways securely.

Payment Gateway also facilitates in maintaining accounts and books. Today ecommerce platforms are equipped with book keeping as well, keeping track of all the financial transactions that can be downloaded on a click of a button when in need.

NO 9. Reduce Infrastructure Cost:

Last but not the least, starting an e-commerce site has a lower startup cost in comparison to the physical store,

All you need is an office to work from and a store to hold your products. NO official outlet is necessary  If you choose to dropship online, you won’t even need to buy bulk inventory or storage space and it saves you a lot of money and your time.

So These are the few ecommerce benefits, and after listening to this if you are serious about launching the ecommerce platform  and adapt with modern times. it is time to call a professional web design experts,.

Our web design team at One Technologies provides the advanced technology ASP.NET CORE with Microsoft Hosting space along with digital and branding consultant service to help you to brand your business online. To find out more about our web design services or to learn more about the importance of a website, and the Branding steps you can take for your company, visit us at www.onetechnepal.com or Download our company profile on www.onetechnepal.com/Portfolio/CompanyProfile