City Express Money Transfer (CEMT) Case Study

Trusted Remittance Leader in Nepal for Over 18 Years

City Express Money Transfer (CEMT) has been a trusted leader in Nepal’s remittance industry for over 18 years. With 25,000+ payout locations across the country, City Express plays a crucial role in connecting Nepalese communities worldwide.

Challenges

• Poor mobile responsiveness, cluttered navigation, and inconsistent design

• No payout locator – customers struggled to find the nearest branch

• Zero Google search visibility – weak SEO and no content strategy

Objectives

• Redesign a mobile-friendly, SEO-optimized website

• Boost search visibility from nowhere to top pages

• Build on CMS for easy content updates

• Develop a content + blog strategy

• Reflect the brand identity with City Express brand colors

Digital Solution for City Express

• Designed a clean, trust-focused homepage highlighting brand credibility

• Implemented SEO-first architecture (speed, schema, meta optimization)

• Built a Payout Locator Tool with 25,000+ searchable branches

• Integrated Umbraco CMS for easy updates and scalability

• Continued monthly SEO & blog strategy to maintain ranking growth

Growth Backed by Real Numbers

• Visitors: 17,100 people clicked to visit in 6 months

• Visibility: Appeared 458,000 times in Google search

• Popularity (CTR): 3.7% clicked the site

• Top Ranking: Average Google position 1.6, mostly first page

• Content Performance: Most blog posts rank on pages 1–2 within months

• Mobile Users: Significant increase in mobile traffic

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