From Outdated to Outstanding: Rebuilding City Express Remittance’s Website with Umbraco CMS

Case Study: City Express Remittance Website Revamp - Powered by Umbraco CMS
Website: www.ctxpress.com

Client Overview

City Express is one of Nepal’s most trusted remittance brands, with global reach, 25,000+ payout points, and strong brand equity. However, their old digital platform didn’t reflect their credibility or scale.

Before: Key Challenges

Our review of the legacy site revealed major issues:

1. Poor mobile responsiveness with cluttered navigation and inconsistent design—problematic for smartphone users.

2. No payout locator, making it difficult for customers to find the nearest branch.

3. Zero search engine visibility due to weak SEO and absence of a structured content/blog strategy.

After: Our Solution

We rebuilt the platform from scratch using Umbraco CMS, delivering a modern, scalable, and easily editable digital presence.

Key Features Delivered:

• SEO-optimized structure with dynamic meta support

• Google Maps–powered payout locator covering 25,000+ locations

• Mobile-first, responsive UI for seamless access across devices

• Brand-aligned design system (City Express red & blue)

• Authorized, editable CMS for internal teams

• Enterprise-level security using ASP.NET Core + Umbraco 15

• Unified blog/resources section optimized for high-intent search terms such as:

  • “Best way to send money to Nepal”

  • “Send money from Australia to Nepal”

  • “Top remittance company in Nepal”

Results & Impact

1. Significant Increase in Mobile Engagement
   Mobile-first design led to a noticeable boost in visits and interactions from smartphone users.

2. High Engagement on Payout Tracking Page
   The “Track Payout Locations” feature became one of the most actively used sections of the website.

3. Brand-Aligned, Fast-Loading Website
   With a refreshed design and optimized performance, the site now reflects City Express’s credibility and loads quickly across all devices. Internal teams can easily manage content with Umbraco CMS.

4. Improved Digital Trust Among International Users
   Clean interface and reliable functionality strengthened trust with users abroad and supported global visibility.

Tech Stack

• CMS: Umbraco 15

• Backend: ASP.NET Core

• Frontend: HTML5, Bootstrap 5, JavaScript

Conclusion

A top-tier remittance brand deserves a top-tier digital experience. This revamp positions City Express to compete globally with a website that is fast, secure, and built to grow.

Ready to elevate your digital presence?
If you’re planning a website that stands out on Google and need a reliable IT partner, contact us today on WhatsApp: +977-9841843316