Case Study: City Express Remittance Website Revamp — Powered by Umbraco CMS

www.ctxpress.com

Client Overview
City Express is one of Nepal’s most trusted remittance brands, with global reach, 25,000+ payout points, and strong brand equity. However, their old digital platform didn’t reflect their credibility or scale.

Before: Key Challenges
Our initial review of the legacy site (ctxpress.com) revealed major issues:

1. Poor mobile responsiveness, cluttered navigation, and inconsistent design , especially problematic for smartphone users

2. No payout locator : making it hard for customers to find the nearest branch

3. Zero visibility on search engines due to weak SEO and no clear content/blog strategy

After: Our Solution
We rebuilt the platform from scratch using Umbraco CMS, delivering a modern, scalable, and easily editable digital presence.

Key Features Delivered:

1. SEO-optimized structure with dynamic meta support

2. Google Maps–powered payout locator with 25,000+ locations

3. Mobile-first, responsive UI for seamless access

4. Brand-aligned design system (City Express red & blue)

6. Authorized, editable CMS for internal teams

7. Enterprise-level security with ASP.NET Core + Umbraco 15

5. Unified blog/resources section optimized for high-intent search terms like:

“Best way to send money to Nepal”

“Send money from Australia to Nepal”

“Top remittance company in Nepal”

Results
1. Significant Increase in Mobile Engagement
The mobile-first design led to a noticeable boost in visits and interactions from smartphone users.

2.High Engagement on Payout Tracking Page
The “Track Payout Locations” feature became one of the most actively used sections of the website.

3.Brand-Aligned, Fast-Loading Website
With a refreshed design and optimized performance, the site now reflects the brand’s credibility and loads quickly across all devices.
The internal team can also manage content updates easily with Umbraco CMS.

4.Improved Digital Trust Among International Users
A clean interface and reliable functionality helped strengthen trust with users abroad and supported global visibility.

Tech Stack

CMS: Umbraco 15

Backend: ASP.NET Core

Frontend: HTML5, Bootstrap 5, JavaScript

Conclusion

A top-tier remittance brand deserves a top-tier digital experience. This revamp positions City Express to compete globally with a website that’s fast, secure, and built to grow.