How to digitalize your business in Social Media Platform?

How to digitalize your business in Social Media Platform?

May 08, 2024

How to digitalize your business in Social Media Platform?

Everybody knows the importance of social media in business is growing at warp speed. You not only generate more business but also connect with your costumer better and serve them on a higher level. Generating leads/traffic, making sales from online and building a loyal customer base is the dream of every business owner. And I hope this basic steps helps you to digitalized your business in Social Media Platform.


1) First find out what kind of business do you have?

Is it B2C or B2B?



B2C Business is a form of selling products and services directly to the consumers. The transaction is between a business and consumers who are the end-users of its products or services like, Food and beverage, Mc Donald’s, Bigmart, Bhatbhteni, beauty cosmetics, online shopping, Restaurants, retail chains, housekeeping services and many other. 

Whereas B2B business is a form of transaction between business such as one involving a manufacturer and wholesaler, or a wholesaler and a retailer, a Digital Marketing agency, IT / software, Advertising Agency and many more. It is conducted between business firm, rather than between a company and individual consumers.

The Beauty of digital marketing is “Every business, whether it’s B2B or B2C should have a digital presence “


2) After knowing the business layout, Now find out Where and which platform your customers hang out the most.




Digital Marketing has always been about connecting with your audience in the right place and at the right time.  Targeting every social network without looking at each platform’s demographics won’t provide the results you’re looking for. Before deciding which platforms to invest your time in, you need to do some research to find where they are already spending time: on the internet on specific platform.

Make sure If it’s B2B company LinkedIn and Facebook is the right platform to find out your costumer.

LinkedIn, is a social network Platform for professionals and companies to put people in contact who are looking for work collaboration, new business opportunities, professional networking, career or personality development, marketing consultant and many others

For Example ; if you have an organization or a company of marketing consultant or career/personality development to the company’s staff then you will get a number of prospects in LinkedIn.

Whereas Facebook is the social networking site where you can connect all kinds of professional and costumers. In the context of Nepal and in my own experience , The business man who own the business more than 10 years or with the aged of 35 + they may not have or not active in  other social media like Instagram , linked inn, twitter but will surely have an account on Facebook where you can easily contact with them.                 

But In the case of youth entrepreneur so far, I know, they won’t skip any social media platform where they can find an online possibilities to explore their product.

So, I personally believe Although Facebook is not a professional networking site, but when you appear professional, you have a greater chance of people actually wanting to connect with you. Make sure to utilize the advantage of Facebook and linked Inn both.




If it’s B2C then Instagram, Tiktok, YouTube and also Facebook is the right platform to find the costumers. These are the platform where general people spend their time most.

Let me give you a simple example ,Suppose If you are a product company like, Beauty cosmetic, cakes or shoes or watch company then your first moto will be to display your versatile product so that your prospects can see it them clearly yes, so when you upload it in Facebook your prospects has to scroll your timeline feed to see what kind of product do you have, but In the context of  Instagram your prospects can see number of product at the same time now they have an option to choose it easily.

Along Instagram users can add a caption to each of their posts ,use hashtags and location-based geotags to index these posts and make them searchable by other users within the app. Along Tiktok is also the best platform to get genuine costumers for your product.


3) And then Focus on a specific platform and master yourself on using that platform effectively.




Using social media sounds easy, but when it comes to the professionalism you need to make yourself skilled and active in a such way where you can influence the people, generate more tariff and leads, expand retain a customer in your social media page.

If you are using social media for your business by yourself then focus on one social platform at first where you can get massive audience. You master yourself on using that platform for example if you are using Instagram for your business make sure to know what kind of content your consumer are looking for, how will be your presentation of product or service offer, who is your competitors and how they are succeeding in using these platform, what kind of hashtags commonly use in your industry, the important of geotags, when to post your photos or videos and there are so many other features you need to analysis and master your skill on that platform.

Mastering social media platform today is not such a hard thing. You have a plenty of educational resources that can help you do whatever you want but your effort to learn is compulsory.

Or if you are busy in your business then Digital Marketing Agency will look after your social media page and work on branding, online strategy and generate leads than can turn to the sales.


4) Give the value through content and sell the product.




There are numerous service oriented and product company in the market everyone’s moto is to sell their product but remember costumer are the same  and they will buy from only one vendor it means they have so many options. And to be that one vendor you need to come up with strong content strategy based on native and non- native content on social media presence.

Likewise, Content creation is most important to attract them in social media. The market has been changing a bit now, Costumers loved to being care and understand their problem at first.   There is a saying People would love to buy rather than being sold by other. So create a platform, give them valuable content that helps them to solve their problem and sell the products.

If you are reading till here than you must be looking eagerly for some help for your business digitalization. To get free consultation Contact us through . I would be more than happy to help you.

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