Ever wondered how many sales you're losing in your eCommerce business simply because you don't know what your customers want?

The answer lies in tracking their every move on your site. Let's get straight to the point

1.Product Interaction 
Monitor which products are viewed the most.
Track each clicks on product images, descriptions, and details.
Identify products added to the cart but not purchased.

2.Cart and Checkout Behavior
Track when customers add items to their cart but leave without completing the purchase.
Monitor at what stage in the checkout process customers abandon their cart.

 
3.Search Behavior
Track what keywords customers are using to search for products on your site.
Monitor which search results are clicked on the most.

4.Engagement Metrics
Measure the average time customers spend on your site.
Track the percentage of visitors who leave after viewing only one page.

5.Purchase Behavior 
Measure the percentage of visitors who complete a purchase.
Track the average amount spent per order.
Monitor how often customers return to make a purchase.

To know more about remining 5 point check out my next video 

Here, I continue with remaining 5 points on tracking your customers' every move on your eCommerce site. Let's go

6.Post-Purchase Behavior

Track customer reviews and ratings for products.
Monitor the frequency of product returns and the reasons behind them.
Here, I continue with remaining points on tracking your customers' 
every move on your eCommerce site. Let's go

7.Customer Loyalty
Identify how often customers return to make additional purchases.
Track participation in loyalty programs and reward redemption.

8.Behavioral Segmentation
Compare behavior between new visitors and returning customers.
Understand where your customers are located.

9.Technical Interaction
Track which devices (desktop, mobile, tablet) customers use to visit your site.
Monitor which browsers and operating systems are most commonly used.

10. Marketing Campaign Interaction
Track how customers interact with your marketing campaigns.
Monitor which email newsletters or promotional messages generate the most traffic and engagement.
Identify which campaigns lead to conversions and which ones customers ignore.
Analyze customer response to discounts, offers, and promotions to optimize future campaigns.

By understanding these behaviors, you can spot what your customers love, fix any issues in their journey, and boost your sales and satisfaction